Movies like Sony Pictures' Hitch, starring Will Smith, gave prominent placement to several Sony products, as well as the popular BlackBerry e-mail device. The plots of high-energy shows like CBS' CSI franchise, and Fox's 24 and Alias, often hinge on technology. The first season of 24, in fact, made novel use of competing computer platforms to denote the goodies and the villains.
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Product Placement Advertising
This started with E.T. and those Resces Pieces that he ate. Now they want to sell you a lot more. Be aware of these subliminal messages.
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