With the decline of film, and processing, CVS is trying to make a buck elsewhere. For $29.99 you can take on your next vacation a camcorder. When you return home, for $12.99, CVS will put your video on a DVD. The short record time seems a significant shortcoming, but it's not a bad deal. For the tech challenged, this direct to DVD feature will be a significant plus.
The camcorder weighs under 5 ounces and holds 20 minutes of digital video and sound. It features a 1.4 inch color playback screen and an ability to delete video, and it saves video on a memory chip instead of tapes.
After shooting, customers have to return the recyclable camcorder to their local CVS store and its contents would then be transferred onto a DVD disc to view and share for a $12.99 processing fee.
Pc Mag took the camcorder out for a drive.
The camcorder itself, made by Pure Digital Technologies, looks good, and the shooting experience is akin to that of the Sony DCR-DVD7—you hold the camcorder in front of you and use the LCD screen as a viewfinder. Though there aren't any extras like a light or zoom, the 1.4-inch screen is adequate, and the four buttons on the back—on/off, record, playback, and delete—keep things simple. The LCD image rotates when you turn the camera sideways or upside down. Curiously, the video you shoot doesn't rotate along with the LCD, so you can be fooled into shooting a bunch of upside-down footage. There's no tripod mount, though the square-ish camcorder is able to stand on its own.
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