When my VCR bit the dust last month, I wondered if I should replace it, or look into a DVD recorder. I ultimately chose a combo deck with a DVD recorder built in, but a stand alone DVD recorder was a close 2nd choice. At these $100 prices, this will be a hot item this Christmas season, and who is going to buy just a DVD player?
BenQ has begun shipments of the DVD recorders primarily for sale under its own brand, which currently average 10,000 units a month, said associate vice president Alpha Tsai. However, the company still competes for ODM/OEM orders from international brands or system integrators from the retail channel, Tsai indicated. In addition, BenQ targets Chinese makers of DVD players as main clients for loaders of DVD recorders, with the company expecting to deliver 100,000 units a month in the second half of this year, Tsai added.
Lite-On IT has shipped its DVD recorders to Philips, Wal-Mart and Sanyo Electric on an ODM/OEM basis. The company also began to ship small volumes of DVD recorder loaders in the fourth quarter of 2004 and expects the sales volume to increase largely beginning next quarter.
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