Just what we needed when PC prices continuing to go down. Now Dell wants to make the "Lexus" of PC's, to keep the margin up. This probably will work. After all, folks pay a premium for a Lexus, when it's a wood grained Toyota in the end.
The No. 1 PC maker said the as-of-yet unnamed brand, which is slated to debut this fall, would include both desktop and notebooks priced between $1,200 and $3,500 and positioned just above the company's Dimension and Inspiron product families.
"Consider this the Lexus of our lineup," Mike George, vice president of Dell's U.S. consumer business, said during a press briefing here. "Defining the high-end is no longer the gearheads who focus on feeds and speeds. These are folks who get the possibilities of what the PC can do."
Maybe they can give out loaners when your pc is in the shop! Seriously, the high end truly is, and always will be, about the processing speed of the computer, just like the horsepower in a Ferrari.
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