I'm sure this will be another flop. Who wants to buy music that only plays a player that uses micro SD cards? This makes CD's look affordable.
Memory chips are supposed to be commodities. Especially the flash memory chips that SanDisk makes for storing digital photos, music files, camcorder videos or other content. But the Sunnyvale company will unveil today a new kind of chip, contained on a storage card, that it hopes will set its brand apart and usher in a new era for enjoying portable entertainment.
The chip design company is introducing TrustedFlash, a memory chip with built-in security that prevents illegal copying. That could help calm the tension between the entertainment industry that wants strict controls on intellectual property and technology companies that want digital content to be freely transferable to cell phones, music players, computers and other gadgets.
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