This is a fine strategy, and unlike some others, I believe that they are following the economy where folks want cheap and value above all else. They have been slowly cutting the prices of their readers for years, and much attention got focused on the Kindle Fire, a $199 iPad competitor that features a 7" color display and a new browser.
However, I think that equal attention should be paid to the other eInk offerings, that sans bells & whistles offer an even better deal. Specifically, the new Amazon Touch, and Amazon Kindle. The new Kindle will go for a mere $79, which makes this accessible to most consumers. In addition, the Amazon Touch has a new touchscreen interface, and still comes in at $99.
At the end of the day, I am not sure if I will be parting with cash to purchase any of this, but I am glad to see that Amazon is driving the price down of eReaders.
[Engadget]
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